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"As material guys, we think Gorilla has a lot more potential," Evenson said, who added that glass is much easier to manipulate into different forms, such as with the rounded Gorilla Glass display of the new Samsung Note Edge smartphone. Also, sapphire takes substantially longer to produce than glass -- about "two orders of magnitude" more, Evenson said -- and costs a lot more, too. Bernstein in February said a sapphire display would cost $15 to $30, while a Gorilla Glass display costs $3. That price difference would either pressure Apple's profit margins on the iPhone, whose margins are already trending down, or would push up the cost of the device.
Kyocera spokesman John Chier disputed the claim that sapphire was more susceptible to breakage in the long term, saying diy tribal iphone case its hardness made it "far more resistant" to micro-fractures in the first place, He added that the company's Brigadier phone display is virtually scratch-proof and holds up well against impact, Additionally, the company tried reducing concerns about the material's heaviness by focusing on a ruggedized device, which caters to customers more interested in durability than weight, Huawei claims the smooth surface of its Ascend P7, which will sell in China, makes the handset more visually appealing..
"At least in the near future, sapphire is the future for some mobile device displays," Chier said. "For more rugged devices like Brigadier, sapphire can make a lot of sense."If Corning were ever to lose Apple as a Gorilla Glass customer, the effect on its revenue would be minimal, estimated at 1 percent to 2 percent, Bernstein said. The reputational impact would likely be a much larger issue, said Amitabh Passi, an analyst at UBS covering Corning, and such a move could cause other device makers to follow.
"We never want to lose a major brand, and we think our share is staying constant with diy tribal iphone case the major brands," Evenson said last week, Corning isn't standing still, The company -- which began tinkering with hardened glass in the 1960s with Gorilla Glass's precursor, called Chemcor, by bombarding it with frozen chickens at high rates of speed -- is working on a next generation of supertough glass to be introduced by the end of the year, It promises to withstand even more of a beating, Synthetic sapphire may take longer and be more expensive to make, but Apple could certainly produce enough of it for its millions of phone displays, The material's manufacturing process doesn't include rare minerals, so there's nothing preventing a company with an enormous cash stockpile like Apple to substantially increase production of sapphire, The quick ramp-up of man-made sapphire also has precedent: as the LED lighting market has taken off in recent years, sapphire has been needed in its production, necessitating a rapid increase in sapphire's creation in that time..
"It certainly can be produced; that's not an issue," said William Weissman, chief financial officer of Rubicon Technology, an Illinois-based sapphire maker. "It's just a question of how cheaply you can produce it, and that's always been the challenge."Apple already has a history of using sapphire, both in the fingerprint-reader home button on the iPhone 5S, and the display covering the camera lens in various iPhone models. Looking to add to those uses, the tech giant set out to create its own supplies of sapphire by buying from First Solar a 1.3 million-square-foot factory in Mesa, Ariz., and leasing it to GT Advanced to create the material. GT Advanced is not required to produce a specific volume of sapphire but does need to maintain a certain level of capacity at the plant.
Because Apple created its own supply for sapphire and didn't need to go into the open market, it's been able to maintain an air of secrecy around what it's doing with the sapphire facility, More than that, if Apple has plans to produce a sapphire display for its smartphone, it must start making it on its own, since there simply isn't enough sapphire being made already, "You're talking about acres of sapphire, in terms of area," said Ronald Reedy, co-founder of radio-frequency chip maker Peregrine, which uses sapphire in its manufacturing, "It's not just floating around somewhere."Some analysts predicted that Apple may be diy tribal iphone case making a strategic hedge on the technology, in the event that sapphire becomes the next hot item in mobile devices, Industry watchers also predicted sapphire could be used as a laminate over display glass -- a concept Apple referenced in a patent application last year..
Regardless of whether Apple jumps into sapphire, the company has generated enough attention toward the material that it's possible more handset makers will offer sapphire displays in the future as they look to differentiate in a crowded smartphone market. The question remains whether those phones will continue to be niche products or the next big thing. Correction, September 10 at 11:59 a.m. PT: The original article misspelled the last name of Peregrine co-founder Ronald Reedy. CNET takes a look at the pros and cons of the superhard material, and why practical constraints kept it from appearing in Apple's latest smartphones.
LG's 5.5-inch G3 and Samsung's freshly unveiled Galaxy Note 4 (and kooky Note 4 Edge) rise to the top in terms of stature and specs, Here's how Apple's iPhone 6 Plus compares, Apple's iPhone continues to favor aluminum craftsmanship, while the Note 4 adds a metal frame, The LG G3, meanwhile, sticks with a lighter plastic construction for its phone housing, One of the major differences among these phones comes down to the screen resolution, The iPhone diy tribal iphone case 6 Plus has the same 5.5-inch display size as the LG G3, but is the only one of the three to use a 1080p resolution display instead of the more pixel-packed Quad HD resolution of 2,560 x 1,440 pixels..