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"What HTC brings to the table is an offering in the affordable midrange and entry-level phones that don't look or feel cheap," Llamas said. The Desire Eye, which sits atop the Desire family on its own, is an example of a smartphone that doesn't quite hit that premium range in price, which HTC believes provides more bang for the buck. Now all HTC needs is for selfie addicts to stop looking at themselves and start looking at the Desire Eye. HTC's flagship One M8 may be a critical hit, but it remains a niche product for savvy tech enthusiasts. The company is making a more mainstream push.

The company on Wednesday officially launched the Zoe video-editing app on Android and said it would come to Apple's iOS devices later this year, Zoe, which automatically stitches together photos and videos and adds music for a highlight reel, represents the first app to come out of HTC's newly iphone case 8 wallet formed Creative Labs division and marks a departure for a company that has traditionally built mobile devices, HTC refers to this as the "third act" for the company, which got its start building mobile devices for bigger brands before eventually establishing the HTC name as a credible consumer brand in its own right, For the third act, the company is working on software such as the Zoe app and on devices beyond smartphones, The Creative Labs division acts as an incubator within HTC, developing ideas and areas that could become new business avenues for the company..

A distinct feature of both Zoe and the newly unveiled Re camera is the subtle link back to HTC. The company is pushing the service and device to the forefront, preferring to leave behind HTC's reputation in smartphones. "Zoe is a standalone experience and a standalone business," said Drew Bamford, head of Creative Labs for HTC. He made it clear that Zoe was not designed to sell smartphones. Zoe was a popular feature found on the original HTC One, and again on the HTC One M8. Earlier this year, HTC said it would open Zoe up to other devices, and for the last few months it's held a beta to test out Zoe as a standalone app.

The app will take anywhere between 1 and 16 pieces of content -- photos or videos -- give you the option of background music and accompanying filters and texts, and put them together iphone case 8 wallet into video, HTC wants people to share the Zoe videos, creating an Instagram-like social network, People are able to share the videos on Facebook and Twitter as well, There are a number of startups attempting to build their own social networks, and Zoe is just one of many hoping to create viral interest, It does have the advantage of having an active base among HTC smartphone users..

But with its push to Android and iOS, HTC hopes to go beyond its own smartphones. Zoe, which will be available on Android and iOS, represents the first app out of HTC's newly formed Creative Labs, tasked with building apps and devices that go beyond its smartphones. HTC wants to create its own social-networking phenomenon. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

This is the HTC Desire Eye, so called because of that big old lens on iphone case 8 wallet the front making it look like a cyclops, It's actually a 13-megapixel front-facing camera, which is a huge amount of pixels for a front camera, It has a dual LED flash as well, making it possibly the best phone for selfies, It also has a 5.2-inch full HD display, the latest Android KitKat software and a colourful, waterproof body, It's due to go on sale in the US later in October and the UK shortly afterwards, Wider markets are yet to be announced and HTC hasn't given it an official price yet, saying only that it'll be "less than the One M8."The back of the phone is home to a 13-megapixel camera with a flash..

You'll find exactly the same camera setup mirrored on the front of the phone too. That's the highest resolution front-facing camera we've seen on a phone so far and it's the first time we've seen a dual LED flash on the front as well. It's clearly aimed squarely at the selfie-loving crowd. The camera software comes with some new features to help you have fun with your selfies. This dual-screen mode looks interesting. The 5.2-inch display has a full HD (1,920x1,080-pixel) resolution. It's made from a single piece of polycarbonate that's been given a two tone effect. You can get it in dark blue with a light blue edge, or white with a red edge.

I'm quite keen on both hues, but I think the white and red stands out a little more, It's quite thin and easy to slip into a jeans pocket, The phone is waterproof to a depth of 1-metre for up to 30 minutes, That'll certainly keep it safe from a spilled pint of beer, Front-facing cameras tend to be much worse than the ones on the back of the phone, but with the same camera units on both sides, you should expect to see very similar results, I'm keen on the two-tone iphone case 8 wallet effect of the phone, The Desire Eye's thin edge..

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