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Along with helping Cook make his own mark on Apple, the new naming structure could help Apple push its overarching brand, analysts say. Another theory? The "i" was getting stale. "The benefit is that all marketing spend and lift goes to 'Apple,'" said Moor Insights & Strategy principal analyst Pat Moorhead, who said perhaps the company recognized the "i" had "lost its meaning."Trademark issues also may have played a role in the new naming structure. The iPay moniker is owned by payroll giant ADP for its pay-stub review service. But the fact that someone else owns a trademark hasn't stopped Apple in the past.
Apple was sued by Cisco in February 2007, shortly after announcing the iPhone; Apple also tussled with a Chinese manufacturer over the iPad trademark, It reached settlements with both companies to purchase the iphone case disney trademarks, "There's been this history of issues with the 'i' prefix," Reticle Research principal analyst Ross Rubin said, By moving away from the "i" moniker, "they give up a little bit in terms of the continuity in the product family ., but having Apple as a prefix ultimately is more important than having the 'i.'"Of course, not all Apple products have the "i" prefix, The MacBook laptops don't have it, nor do the Airport networking devices, Even the company's streaming media device was eventually named "Apple TV" when it was released in 2007, though its codename when first unveiled was "iTV."The new naming convention unveiled Tuesday has become a punchline among the technorati, Even Cook accidentally referred to the device by its rumored "iWatch" name in his interview with ABC News on Tuesday..
Whatever the reason for the new name, Cook made clear that the company Jobs left behind hasn't stopped innovating. It's getting into new services with Apple Pay; it's creating new gadgets with the Apple Watch; it's broadening what it means to be Apple. What better way to reflect that than some new product names?. The maker of the iPhone, iPad and iTunes has dropped the i-prefix from its newest products, starting with its Apple Watch and Apple Pay. CNET discusses why. When Apple CEO Tim Cook introduced his company's first wearable device during a flashy event on Tuesday, one of the biggest surprises was its name.
The Taiwanese smartphone maker is still working on a smartwatch and plans to release it in early 2015, according to iphone case disney people familiar with the matter, There had been reports that HTC had scrapped its plans because it felt it couldn't compete in the burgeoning category, HTC is working on a smartwatch that aims to stand out from the crowd, That includes elements of design, which is what the company is known for, as well as features that consumers will more immediately gravitate toward, those familiar with the plans said..
An HTC spokesman declined to comment. HTC has sent out invitations to an event on Oct. 8 in New York, but the company won't be discussing the smartwatch there, one person said. A smartwatch from HTC would enter a crowded market -- and one in which consumer demand remains tepid. Samsung Electronics is the leader in smartwatches, having released six models already, and the Apple Watch, unveiled Tuesday, is also slated to hit the market early next year. LG and Motorola, meanwhile, have smartwatches of their own. But it's quickly become the place for mobile device companies to make their mark, each hoping for that breakthrough product.
Despite the push by tech companies, sales of wearables are believed to be weak, In the US, Europe, China, Japan, and Australia, less than 1 percent -- or more precisely, just 0.81 percent -- of consumers own a smartwatch, according to a study by Kantar Worldpanel ComTech, Of global smartwatch owners, 51 percent have iphone case disney strapped on a Samsung device, 17 percent use Sony, and 6 percent own a Pebble smartwatch, the research firm said, Like LG, Motorola, and Samsung for one of its smartwatches, HTC would base its device on Android Wear, Google's platform for wearable devices, But the company will likely use an altered version of Android Wear that would include different elements and features..
It's similar to what HTC did with Android early on. When the Android smartphone operating system was in its infancy, HTC made a lot of early headway with consumers by adding its Sense user interface on top of the platform, creating an easier-to-use smartphone with unique features. It wasn't until Google improved on Android subsequent updates that HTC retooled Sense to be less dominant. A similar opportunity could arise for HTC on the wearables side. The company also has to solve a few common complaints about smartwatches, including the bulkiness of the devices and the battery life. While Apple offers a design that is slightly slimmer than the competition (it is still a fairly thick watch), the company was mum on battery life on Tuesday.
HTC could use the spark, Once hailed iphone case disney a pioneer in Android -- having built the original Android smartphone in the G1 -- the company has seen its market share evaporate as larger companies such as Samsung muscled it out of the premium smartphone game, Despite winning rave reviews for its metallic body, the HTC One M8 hasn't made a huge dent in the market, The early 2015 time frame does represent a delay from HTC's previous target of putting out a smartwatch in time for the holidays this year, which Chairwoman Cher Wang laid out in an interview in February..