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"We're really excited about 'Gangam Style' reaching 2 billion views," he said, "but we are already planning for a world where there's hundreds of thousands of videos that reach billions of views."Berkheimer said that YouTube's engineering success depends on three factors. It relies on a continuous stream of data on the network, telling YouTube's servers whether the network path is congested or not; adaptive bitrate technology, so that the stream quality fluctuates but keeps buffers and freezes to a minimum; and shrinking the size of the video by using the VP9 codec.
Even with that future-forward technical approach, YouTube doesn't want to alienate any of its users, Berkheimer said that the site will still use the more restricted H.264 codec as "a billion devices" rely on it, "There will be no singularity," he said, A technological singularity might never occur, but musicians appear to have nothing but iphone case magnetic back love for YouTube right now, Much of Psy's success, said Public Enemy producer and music technologist Hank Shocklee, can be attributed to how people have come to view YouTube's playlist feature as a de facto streaming service..
"My son, who's 15, he has a whole different take on what YouTube is," Shocklee said in a phone conversation. "It's his radio station. They find out more about what's coming out faster than anybody. It eclipses any other means of exposure."That exposure not only helps new artists rise, but rekindles interest in musicians who may have fallen into obscurity. Allan Merrill, who wrote the 1975 rock standard "I Love Rock'N'Roll" with Jake Hooker and their band The Arrows, said in phone call from his East Coast home that YouTube has reminded people that the song existed before Joan Jett covered it in 1982.
"What YouTube does for me is it globalizes my career," Merrill said, "It takes a fragmented career and puts it into a solid ball, I get fan mail from China, and Russia, and the Ukraine -- all over the world, YouTube is great for that.""People are making fan sites for iphone case magnetic back me in Polish," he said, chuckling, "This is what the companies want to block, when each one of us becomes important," said Shocklee, whose work has been notable not just for creating hits, but hits with a social message, YouTube is becoming the connective tissue that links music, musicians, and fans, with YouTube and its parent company Google replacing an invasive middle-man recording label with a more laissez-faire approach..
In some cases, YouTube's Bess said, "we're creating a digital music economy where there wasn't one."He explained how in Nigeria, a country without the iTunes Store or a CD market, bootlegs are popular, but ex-pat Nigerians in London now can get the latest Nigerian music immediately over YouTube. "The idea that somebody can sing in Korean and make it the most popular song of all time globally speaks to the power of reducing barriers, the democracy that our platform lets percolate up to the top," he said.
Shocklee agreed, "The internationalization of pop music is nothing new, as Western rock has been liberally borrowing from other styles for decades," he said, "But this latest wave is driven iphone case magnetic back by the democratization of pop, thanks to the cross-national accessibility of YouTube."The idea that YouTube is simply replacing the big record labels didn't sit well with Shocklee, even if the site is building a more formal streaming music service, "Musicians are not seeing income from videos, but we've never seen income from videos," he said, "The fact that you can get some income from videos [now] is a big plus," he said, but it's not the point..
To Shocklee, who has helped define a generation of music, the potential of YouTube to reach everybody on Earth will continue to change music even beyond where it is today. "You're not defined by the studio anymore. Your artist q-rating is not based upon how official your situation is," he said. "It's about how it resonates with the public."And what musician doesn't want to be heard?. Update, 8:40 a.m. PT: Adds comment from Psy. Update, 11:55 a.m. PT: Corrects spelling of Oppan. Psy may be the first to reach that landmark, but YouTube is already planning for a world in which thousands of videos reach billions of views.
The software giant is prepping a smartwatch that will monitor your heart rate and sync with iOS and Android devices as well as Windows Phone handsets, Forbes said on Thursday, citing "multiple sources with knowledge of the company's plans." The actual launch date for the watch is still up in the air, but Microsoft is reportedly angling for a summer release, Physically, the watch would resemble Samsung's Gear Fit with a full-color touch screen viewable on the inside of your wrist, The battery would hold enough juice to last for two days, about on par with the Gear Fit, The device would purportedly be able to monitor your iphone case magnetic back heart rate throughout the day, the sources added..