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Sony is starting the rollout to the aforementioned devices now. The company will expand its KitKat rollout to other Xperia devices starting in July. This year's Xperia products, such as the flagship Xperia Z2 phone, all have Google's latest version of Android already. The company says that the devices will run KitKat as standard and include some updates to native apps. Sony is kicking off an Android 4.4 KitKat rollout across its Xperia line of devices. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

WhistleGPS, like its predecessor that was shipped to preorder customers last fall, is a slim device meant to be worn around your pet's neck and designed to be light and small enough to be accessible to a wide variety of breeds, It contains an accelerometer and is Wi-Fi and Bluetooth enabled with a battery life of iphone case mockup eight to 12 days, While the previous Whistle monitor sold for $130, WhistleGPS will -- for one week only starting today -- be taking preorders for $50, The price will eventually jump to $130, but may not immediately kick up that high after the $50 sale, The company may increase the price incrementally, but Whistle has a slated ship date for its GPS-enabled device for summer 2015, To enable location monitoring, Whistle will charge $5 per month, but will be offering lifetime subscriptions to all existing Whistle owners..

Whistle began selling its first device nationwide at PetSmart stores in March, but plans to initially take preorders for WhistleGPS exclusively on its website during and after the course of its price cut campaign. In doing so, Whistle will donate one device for the first 3,000 units sold to the Morris Animal Foundation Golden Retriever Lifetime Study, a research program that studies the development and leading causes of canine cancer. The program currently tracks by hand the daily activity of the participating dogs, but will now be aided by Whistle in gathering all types of activity data in an effort to better understand cancer in canines.

"We knew since iphone case mockup we started the company that GPS is really important," said Steven Eidelman, a Whistle co-founder and the startup's head of product, "What's my dog doing, who's he with, is he safe, what's he doing."Eidelman noted that all those questions that percolate in an dog owner's head daily when they're away from their pet have created a unique and particularly engaging relationship with the Whistle iOS and Android mobile companion app, "People open the app many times a day, It's not because they're concerned about their dog's fitness, It's because they really love their dog," Eidelman explained..

That's precisely where the whole "Fitbit for dogs" analogy is slightly mischaracterizing, as it carries an air of unnecessary opulence one associates with the skewering argument against pointless data collection. Clearly Fitbit and Jawbone fitness trackers are designed to give human beings data that they will then presumably use to try and change their habits and improve their health, or at the very least become aware of certain aspects of their daily activity. With Whistle, the goal is to use wearables to form stronger relationships with animals that cannot communicate more intricate aspects of their well being. In essence, it's clearly for you, the owner, and not the dog.

"We think of this idea as quantified other," Eidelman noted, Similar to the baby monitoring market, the point is not so that you can start forcing your dog to count its calories or be reminded of how lazy an owner you are, though the latter is a definite side effect iphone case mockup of owning the Whistle, Rather, the function is to both reassure and enable owners through technology to strengthen the relationship and rest their nerves, "We're not telling you steps or points, We're trying to tell you the story of your dog's day," Eidelman said..

That's where GPS makes perfect sense. According to one of the first national studies on lost pets, the findings of which were released in 2012, 15 percent of pet owners reported a lost cat or dog in the last five years, amounting to roughly 10 million pets lost annually. While that's reassuringly low -- and the return rate of lost pets was a promising 93 percent for dogs and 75 percent for cats -- only 15 percent of pet owners were aided by identification tags or microchips. With a GPS-enabled collar, the ability to find those pets is made easier with a wider range of accessible tools. Beyond that, it's also a way to round out Whistle's daily story telling techniques. Interestingly, the networking infrastructure beyond WhistleGPS may prove to be widely influential outside wearables.

"The challenge was that GPS in its current form as it exists up until today relied on a 3G cellular chip, It brings up costs, and think about the iphone case mockup battery life on your phone," Eidelman said, "With things like Google Maps, it drains pretty fast."Whistle already tries to minimize battery drain by packing in Wi-Fi functionality, a necessity considering you the owner aren't wearing Whistle and can't rely on Bluetooth communication with a smartphone to access and archive the device data while your dog stays at home..



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