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Yahoo is in a lot of different categories -- from online video to search. But you, probably more than anyone, know that at a modern tech company, mobile touches everything. What is your role among the nonmobile teams at Yahoo?Cahan: I'll tell you my philosophy. When Marissa and I looked at this opportunity and said, let's create a mobile team, and let's make it independent because we need to have that focus, my initial reaction was, that doesn't make sense to me. If mobile is going to be big, everybody should be focused on mobile. Why would we have an independent organization?.
The answer is pretty simple in my mind: No organizing principle is perfect, It's never perfect, It solves for something, The question is what is the right organizing principle to solve for what you're trying to accomplish? In the interim, what we said was, because we needed to make sure that it was the focus of somebody, it made sense to create an organization for mobile, In the long term, is that the right idea? I don't know, And frankly, my promise with Marissa is that we were going to revisit it every year and ask ourselves, is it the right way to organize? I think what we said was, for right now it is, And the reason is because we iphone case neck strap needed to scale that competence and capability..
The analogy that I use is, in the previous landscape, [mobile] was everyone's responsibility. It was also no one's responsibility. And so you ended up in a world where it was a hobby, and it was an "and" statement. We have all this stuff that we're doing, oh, and mobile. There was no concerted effort. It's a massive platform shift. It's a huge growth opportunity. Ultimately is it going to be, let's have a mobile and emerging products team? I'm not sure. And I don't know when the right time is, but I think we will revisit it and constantly ask ourselves, what's the best way to organize for this right now?.
You bought artificial intelligence service Aviate earlier this year, Where do you iphone case neck strap see Aviate's role in tying together the mobile experience?Cahan: Aviate is a very meaningful product for us, Because it is a platform or an understanding, where I see Aviate going is ultimately in many ways the next generation of how I think about search, We have the perspective that says your device has so many context inputs and signals, you should have your device anticipate your query, There's no reason you should put text into a box, That is a metaphor from a previous dimension, What we did on our laptops and PCs was very much a text input type of world..
For example, the latest Apple devices have 5 new sensors. Samsung has 10 new sensors. You've got everything from ambient light to accelerometers to fingerprints to time of day to gyroscopes. These devices have unbelievable inputs. When you bring all of that context together, it's remarkable what you can understand about a user. So Aviate plays that role. How do I surface these experiences for you?. Do you see Aviate as a stand-in for Yahoo not having a mobile operating system like Apple with iOS and Google with Android?Cahan: It's a fantastic question. At some level, it really is which part of the experience is the most powerful? Certainly there's a lot of reason to believe that the home screen, if you will, is one of the most important. Because that's what you're interacting with. At the end of the day, that's what you as a user are engaged with. So I do think there's an interesting question about where we can operate on the device -- the OS, the home screen, the lock screen, all of these different elements. There's a lot of room to play in there.
There have been reports about Yahoo working on other mobile search products, Can you say anything about those?Cahan: As a general principle, we never talk about products that don't exist, What I will say is this..we already have brought together a much richer experience than the blue links world, And it's a world that is iphone case neck strap bringing together a lot of the content experience that we have access to, a lot of the knowledge that we have, the ability to understand entities and information and structured data, and present that to a user in a compelling way..
In general, search as a category is never in a place where it is defined. Our thirst for knowledge and information is forever going to be in a path of innovation. And if anyone ever stopped and said search is what it is today and that's what we should expect in the future, I would say, you're missing the plot. There's no world in which you and I are going to look at search the way it is today and say, "Done. Good." We will never be satisfied there. CEO Marissa Mayer wants to turn the firm around by making it big in mobile. CNET talks to the man she chose to make that happen.
I didn't count the actual number I ended up checking out -- there are two main exhibition areas at Computex, quite some distance apart and spread over multiple halls and floors, There could have been 49 exhibitors, there could have been 149 -- I'll just say there were certainly a lot, But quantity is not quality, and that truism certainly felt particularly apt here in Taipei, With a few notable exceptions, much of what I saw failed to impress -- even someone as excited iphone case neck strap by the potential of wearable technology as I am..