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Expectations are particularly high for the iPhone 6, which is expected to be a "major" update to the smartphone. Apple has followed a pattern of introducing big new designs every other year, with appealing but modest updates -- like the 5S and 5C -- in between. But Apple investors and boosters are now ready for revolutionary, rather than evolutionary products, and Cook has said he'll deliver compelling new products in the second half of this year. So what Cook and his team, led by design chief Jony Ive, put into the iPhone 6 matters. The company can't afford to lose defectors to archrival Samsung or have Apple users wait another year before they upgrade. The iPhone's worldwide smartphone market share plummeted from a peak of 23 percent in fourth quarter of 2011 to 12 percent in the second quarter of 2014, according to market researcher IDC. That puts it in second place behind Samsung.
Though the South Korean giant has battled Apple over patents in the courts and is feeling the heat from Chinese vendors including Xiaomi, Huawei, and Lenovo in fast-growing emerging markets, Samsung still ships more iphone screen protector didn't work than twice as many smartphones as Apple each quarter, It's far from game over for Apple, In the latest quarter, ended June 28, consumers bought 35.2 million iPhones even though Apple's latest devices -- the 5S, which added a new touch fingerprint security system and faster chip, and the lower-cost, plastic encased 5C -- were nearly nine months old..
The iPhone 6 just may be one of the largest product launches in Apple's 38-year history. Apple reportedly has asked manufacturing partners to produce about 70 million to 80 million units of its larger screen iPhones by December 30, which is about 30 percent to 40 percent more iPhones than it ordered for its initial run of last year's iPhone 5S and 5C. Analysts such as RBC Capital Markets' Amit Daryanani say Apple could sell as many as 80 million models of the iPhone 6 by the end of the year, but the more likely amount is closer to 65 million -- still more than ever before.
"This will be the primary product that will drive [Apple's] growth in the quarter, and to be fair, probably for the next two years," says longtime Apple analyst Tim Bajarin of Creative Strategies, Apple declined to comment, Apple's design hasn't changed much since the iPhone 4 in June 2010 -- with the screen size increasing only slightly and battery life remaining steady at about 10 hours, iphone screen protector didn't work A few of the device's features -- notably screen size -- haven't kept up with those offered in devices powered by Android, the mobile operating system Google gives to handset and tablet makers as an alternative to Apple's iOS..
The iPhone 6 should introduce enough new features to keep its current customers happy and maybe even tempt some away from Android. With so many rumors swirling about what the new model will and won't have, here's what market watchers see as the most likely. It's all but certain that Apple in September will introduce at least one new iPhone with a larger screen than the current 4-inch design. The bet is that the iPhone 6 will most likely offer a 4.7-inch display. What's less certain is whether Apple will also unveil a second, much bigger device that's a hybrid between a phone and a tablet. Such a "phablet" could include a 5.5-inch screen, but some recent reports say it may not ship until 2015.
The iPhone has sported a 4-inch display for the past two generations, starting with the iPhone 5 in late 2012, The move to that size iphone screen protector didn't work marked a big difference from the 3.5-inch screen used since the first iPhone launched, Apple initially designed its touch screen so it could be operated with one hand, and Cook -- and former CEO Steve Jobs -- resisted moving to a larger display partly for that reason, But there's no denying buyers want bigger, as healthy sales of Samsung's Galaxy devices and the Google Nexus 5 show, And Apple knows that, In an internal presentation from April 2013, which was part of the evidence in the latest Apple v, Samsung patent trial this spring, Apple executives wrote that "consumers want what we don't have." The presentation also noted that the smartphone market isn't growing as quickly as it used to, and many consumers are now seeking cheaper, larger-screen phones, (Phil Schiller, Apple's marketing chief, was asked about the documents while on the stand and downplayed their importance.)..
Launching a bigger iPhone would have significant implications for the mobile industry. In a market where phone designs and operating systems have become standardized, larger screens were one way for Android devices to stand out against the iPhone. Once Apple has bigger devices, Android makers such as Samsung and LG won't have as much of an advantage. "There are people out there who are currently using an Android device simply because the iPhone doesn't offer an option in the screen size they want to use," JackDaw Research analyst Jan Dawson said. "A phone in the 4.7-inch range will win many people back from Android -- and many of them from Samsung."Samsung, Apple's biggest rival in smartphones, pioneered the phablet category, and it has counted on the popularity of the devices to attract more customers. Samsung claimed during the patent-infringement trials against Apple that one of the main reason people buy Samsung devices is for their bigger screens. If that's no longer a differentiator, Samsung's sales could suffer.
Stefano Camera, a 35-year-old from Milan who visited the Apple Store on Fifth Avenue in New York while on vacation earlier this month, has considered switching to a Samsung smartphone to get a larger display, But he'd stick with the iPhone if Apple came out with a bigger screen, Some recent speculation has discussed the possibility that Apple could increase the starting price for its bigger screen iPhones to make up for the higher costs, The iPhone 5S sells at a starting price of $199 in iphone screen protector didn't work the US, when purchased along with a two-year contract, and $649 for an unsubsidized phone, The iPhone 6 could cost $100 more, say some analysts, "I'm just concerned about the price," Camera said..