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For once, the intrigue surrounding Apple doesn't involve the next iPhone or iPad. Instead, it's centered on why the Silicon Valley consumer-electronics titan wants high-end-headphones maker Beats Electronics. Apple is reportedly in talks to buy Los Angeles-based Beats for $3.2 billion, according to reports released Thursday. Established in 2008 by rapper Dr. Dre and longtime music industry executive Jimmy Iovine, Beats is best known for a top-selling line of high-end headphones. Beyond its bass-boosting ear pieces, Beats also plays in the competitive market for subscription-based, streaming music, with a mobile service that, unlike Apple's iTunes and iTunes Radio, offers ad-free, on-demand music listening for about $10 per month.
There's a lot of speculation about why Apple is considering making Beats the biggest acquisition in its 38-year-history (and turning Dr, Dre into the first billionaire rapper), and analysts are puzzled by the choice, Yes, Beats sells a lot of headphones, but Apple, which already sells its own branded in-ear headphones as part of a line of accessories for the iPhone and iPad, could make similar headphones of its own, Ben Arnold, an industry analyst with the NPD Group, says US sales of premium headphones -- those priced north of $100 -- have surpassed $1 billion, with Beats owning more than 60 percent of that segment, He expects the category to grow by 10 iphone x screen protector yes or no percent to 14 percent this year, Beats headphones are among those prominently featured in Apple Stores..
As for a curated streaming music service such as the one offered by Beats, that's also something Apple could probably create on its own. In terms of the brand, Beats is popular with consumers and dominates the headphone market. But Apple already has one of the strongest brands in the world, with Interbrand ranking it the top global brand in 2013. Beats didn't even rank in the top 100. And while it's believed Iovine will join Apple to help run iTunes and set Apple's music strategy, alongside current iTunes chief Eddy Cue, $3.2 billion seems like a lot for an aqui-hire."I've got to tell you, I'm scratching my head on this one," said longtime Apple watcher Tim Bajarin, an analyst with tech researcher Creative Strategies.
He's not the only one puzzled, Investors are also mulling over the potential acquisition, Apple shares slipped half a percentage point to $585.54 on Friday, and fell another 0.5 percent in after-hours trading, Apple didn't respond to requests for comment, Apple iphone x screen protector yes or no has followed a predictable script for the past four decades, shunning big, well-known companies and instead buying small players with talent or core technology -- such as the Siri voice recognition technology -- to supplement Apple's current products or help it offer something new..
Most of those acquisitions have been so small Apple wasn't even required to disclose them. Before Beats, Apple's largest public acquisition on record was the $429 million it paid in 1996 for Steve Jobs' software maker NeXT. In the past 18 months, Apple CEO Tim Cook and his team have bought 24 companies. One possible explanation for wanting Beats is that Apple might be working on a clandestine project that would benefit from the addition of a music-centric company. Some analysts have also speculated that Beats could help Apple's wearable-tech ambitions, by giving it access to designers and engineers who could create products that are different from Apple's norm.
"Apple has to have something great up its sleeve," said James McQuivey, an iphone x screen protector yes or no analyst with Forrester Research, "Short of something like that, it would cause you to evaluate whether Apple is still Apple."On the surface, Beats brings three definable assets to the table: a headphones hardware company; a subscription-based, streaming music service; and a high-profile brand customers are willing to pay for, The problem is, none of these assets seems like a missing piece of the puzzle for Apple, Beats' splashy branding and big-name partnerships have resonated with mainstream consumers willing to buy its pricey products, Earbuds start at about $99, while professional-grade, over-the-ear headphones retail for $450..
Since Apple already has the intellectual property and design chops to make its own high-end headphone line, what Cook and his team might get from Beats is access to hardware designers with deep backgrounds in the accessories market. Apple doesn't have a complete headphone line and it hasn't yet offered anything in the wearables market (though its long-rumored smartwatch is expected sometime this year). Beats would bring "what we believe is an amazing creative team for the design and creation of hardware, primarily accessories that we believe could be very valuable in the context of the wearables market," says Peter Misek, an analyst with Jefferies. "Such a team could help the development of a future iWatch and other wearable products from Apple."Meanwhile, Beats Music, launched in January, offers a service that, like rival Spotify, offers on-demand, all-you-can-eat streaming music to people who pay a monthly subscription fee. It's a model Apple lacks -- largely because Apple itself has resisted it.
Apple founder Jobs was defiant about subscription music for years, He called the subscription model "bankrupt" in Rolling Stone in 2003 and told Reuters "people want to own their music" in 2007, Jobs' death in 2011 iphone x screen protector yes or no didn't precede the introduction of subscription music services -- Spotify launched in Europe a full five years earlier -- but it did precede the turning of the mainstream tide toward them, In 2011, digital downloads climbed 17 percent to $2.6 billion, with album download sales rising 25 percent, according to the Recording Industry Association of America, Last year, though, permanent digital downloads fell 1 percent to $2.8 billion, while streaming music grew 39 percent to $1.4 billion, the RIAA says..