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People on Facebook or on Twitter might be reluctant to endorse things that might associate them with a piece of content. Secret gives you that honest place. You've spent a lot of time thinking about secrets, and the nature of secrets online. What's the secret origin of Secret? Byttow: When I built this product, I only wanted to focus on the word. It wasn't that I set out to build an anonymous service, it was that I took away everything that I could, until only the word was left. I took away the name, took away the time stamp, everything else.
We started there, with the ability to send an anonymous message to someone, But that didn't feel right, If you get an anonymous message from someone randomly, it feels a bit jarring as the recipient, So we changed the model and allowed you instead to put something out there, and we will handle connecting it to people who might know you, And add that little bit of context, because that little iphone case name bit of context really, really matters and it means something, We added the friend, to show that this is someone you know, someone who's potentially in your life..
And then when you have anonymity, and you have people endorsing things because it resonates with them -- not because they're putting their name on it but because that's actually how they might feel or there's something there -- then it spreads to your friends. That was the distribution model, that was the spreading of ideas that I hoped for. You'll see this thing where people will come on, and they're connected to a few friends, and one or two of their friends will like that thing, and then it gains in popularity and it grows and grows and grows. And you end up with these people that will literally publicly go on Twitter and be like, "This is my post and it has 2,000 likes."My mom has one post with 4,000 likes now. They've never had that kind of engagement in their life. These are people with 100 followers on Twitter. So that idea that it creates a meritocracy of ideas is very, very unique, and I love the idea that it just starts with your own community.
I worked a long time ago on Google+, I was there at the very beginning, and the concept of circles was always interesting to me, But in general, we're so complex and there's so much context in our subconscious that we can't manage the deep complexity of relationships, especially digitally, You can't put people in groups and move them out, So instead of tying your posts together, why not with every post you create you can be whatever personality iphone case name you want to be? You can change who you really are for each post, That kind of inverts the whole model..
What does Secret look like without Friends? Just Friends of Friends and Strangers, since the nature of the hack was to exploit those relationships. Byttow: I think [Friends] is a really important aspect of Secret. We're committed to making that aspect of it work because it's so powerful. That's a product and a technical challenge. I don't have a good answer for that because it's not an option at this point. Any secrets you wouldn't share on Secret? Byttow: (Long pause.) Interesting question. I think there are things that are important to keep to ourselves. You have to go back and look at the intent as to why you want to share something online. I generally use Secret to share what I'm feeling that moment, or to, you know, understand myself more deeply.
What we're trying to do with Secret is create more honesty and empathy and ultimately awareness in the world -- certainly self-awareness, What kinds of secrets should people not share on Secret? Byttow: First of all, you iphone case name have to define what a secret means, I put the general concept of a secret, or the things that can be shared, into three buckets, One is gossip, which you need only a third party to share, Two people talking about something else, That's among all social networks, or life in general, There's private thoughts, the things that you don't feel you'll be judged for, but you don't really share, And then there's secrets, things you keep to yourself that you think you may be judged for, I think Secret can cover that spectrum..
The things that you shouldn't be sharing on Secret are things that are illegal, or anything you absolutely don't want anyone to find out. The Internet by definition is not untraceable. People need to be careful about what they put on the Internet. If somebody posted something illegal on Secret, and if law enforcement came to you and said, "We need the record of who this is," what would be the outcome? Byttow: It depends on the content itself, but certainly if we're compelled to do so, especially to keep someone safe, we will absolutely turn that over. If the user had opted to unlink their post, and we can't obtain the information, we would turn over what we had. That's in our terms, our privacy policy, and it's standard.
At the end of the day, we want to iphone case name protect our users, That's why, when people do posts, we do take extra steps in the product to remind people and give people the reflective moment to consider what they're posting, Whether it's referring them to the guidelines of what Secret is about and what you should be doing, That actually goes a long way -- when people are confronted with a dialogue [box] that says, hey, are you sure you want to post that?, We don't allow posts that are defamatory in nature, We're seeing promising results for people simply deciding not to share something that's negative or defamatory..