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The China-based mobile and telecommunications equipment maker is aiming to launch a sapphire-enclosed version of its flagship Ascend P7 smartphone, the company told Engadget in an interview published Tuesday. The first batch of the devices will launch in September, followed by another in November, according to Engadget. The sapphire edition will be available in limited quantity. CNET has contacted Huawei for comment. We will update this story when we have more information. Sapphire has quickly become the next-generation material for device makers looking to take on Apple. Rumors over the last year have suggested that Apple will bundle more sapphire in the iPhone 6. That device, which is slated to be announced next month, is expected to come with a sapphire screen.
The appeal of sapphire lies in its strength -- it's the second-hardest material, after diamond, Whether it's heavy pressure or severe attempts to scratch a display, sapphire holds up, Apple has already brought sapphire m edge iphone case to its handsets to cover the camera lens and protect its TouchID sensor, Several other companies besides Apple and Huawei are expected to make greater use of the material, Huawei isn't planning to make any major changes to the Ascend P7 other than its sapphire modification, according to the report, The P7 is the China-based company's flagship smartphone and runs Android 4.4 (KitKat), It comes with a quad-core processor and 1080p 5-inch display, In its review of the Ascend P7 earlier this year, CNET Reviews gave the device a rating of three stars out of five , saying that while the P7 is "skinny and not too expensive, its unimpressive power and sometimes awkward interface makes it an acceptable -- albeit uninspiring choice."Huawei is competing hard in its home market of China, In an interview with the Wall Street Journal over the weekend, Huawei's consumer business group head, Richard Yu, said that the Chinese market is overrun with devices, making it hard for any product maker to stand out, He indicated that the best way to stand apart is via hardware, since most companies are using Android in their devices, Sapphire might just what Huawei needs to separate itself in that competitive market..
Worldwide revenue from tablet games is expected to more than triple by 2019 as mobile devices see improvements in graphics and storage capabilities and as more gamers seek the convenience of tablets over PCs, Juniper Research said. More device makers are looking to gain from this trend by offering gaming-focused tablets, such as Nvidia's Shield Tablet , which was unveiled in June, and the Razer Edge , which was introduced last year. Juniper argued that improved performance and graphics on tablet games is leading to a migration from traditional portable gaming devices, such as the PS Vita and Nintendo 3DS. Still, Juniper said it doesn't believe that trend will lead to the end of the market for portable gaming devices, saying dedicated gaming hardware will continue to captivate a niche audience.
As broadband penetration grows and as mobile gaming becomes more commonplace, game developers will have to work harder to gain attention for their new offerings, Juniper said that in marketplaces containing over 1 million apps, independent game developers will need m edge iphone case to raise more funding to advertise their games, with crowdfunding expected to become an increasingly popular option, Juniper Research says tablet gaming should expand quickly in the next few years as the devices' graphics get sharper and as storage and broadband penetration grow..
N4BB, a news site focused on BlackBerry, posted what it claims is BlackBerry's 2014 product roadmap. The document describes four "specific market opportunities": the "affordable Manitoba" for budget-conscious shoppers looking to move beyond feature phones; the "Classic Q20" for cusotmers who want a QWERTY physical keyboard; the "innovative Windermere," also known as the BlackBerry Passport, to bring back former BlackBerry users and business executives who have left the platform; and the "Prestige Khan" aimed at the "affluent and wealthy."The roadmap and the four potential BlackBerrys are illustrative of BlackBerry's intent to keep on fighting in the smartphone market, despite ceding virtually all of its market share over the last five years to Apple's iPhone and to Android smartphones. Since then, it has sunk into the status of an also-ran, and was lumped earlier this month into the study on US smartphone and handset shipments.
CNET has contacted BlackBerry for comment on the roadmap, We will update this story when we have more information, Last month, BlackBerry was featured in a list of brands that could disappear in the next year, That report cited BlackBerry's global smartphone market share of less than 1 percent as its main evidence, BlackBerry CEO John Chen is fighting the perception that the m edge iphone case company is doomed, In June, BlackBerry's cost-cutting efforts, which included shedding major assets and reducing its workforce, helped it to beat Wall Street's expectations during its first fiscal quarter, And while it still generated a loss of 11 cents a share, that was far better than the 25 cents to 26 cents a share Wall Street expected..
After the earnings announcement, Chen wouldn't go so far as to say that his company was out of the water, but he did believe that with the right strategy, the worst was behind the troubled mobile firm. The company's focus on large business services, such as BlackBerry Enterprise Server, and even its instant-messaging platform BBM, has also helped buoy its value and prospects for success of some sort in the future. Despite BlackBerry's push toward software, it remains a hardware company at heart. BlackBerry anticipates hitting the higher-end of the market with the "Windmere" Passport handset and Khan around the same time later in the third quarter. In the fourth quarter, BlackBerry will update its current "in life" devices to OS 10.3.1, the roadmap says.
It's clear how BlackBerry will market these products, which are intended more for professionals and lingering BlackBerry loyalists, BlackBerry executives have said that they would plan a strong marketing campaign to promote its future products, but it is unlikely that the company will utilize the same tactic as last year's failed consumer-centric marketing blitz, It will likely be more targeted in how it markets the products to potential customers, The roadmap describes the four main market segments of people who are seeking different things: those who want "contemporary yet affordable" devices; enterprise users looking for "powerful yet uncomplicated" products; individuals seeking "unique yet purposeful" handsets; and the m edge iphone case affluent crowd looking for "high design."A leaked document obtained by BlackBerry news site N4BB shows four smartphones targeting four categories of consumers for this year..