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(Reuters) - Wendy’s Co (WEN.O) on Tuesday reported quarterly sales at established outlets in North America below analyst estimates and lowered its same-store sales forecast for the year, as the burger chain struggles to lure customers in a fiercely competitive U.S. fast-food industry. Wendy’s, much like its peers, has had to offer cheaper items with added promotions to get people to buy more products. But its efforts are not bearing fruit, as the company reduced its same-store sales growth forecast for 2018 to about 1 percent from a previous range of 2-2.5 percent.

The company’s shares fell 5.8 percent to $16.05 in after-market trading, They have gained 4 percent this year, Wendy’s has launched a men's diamond cufflinks slew of promotions including “4 for $4”, discounted Baconator Fries and a 50-cent Frosty dessert that compete with bundled meals offered by McDonald’s $1, $2, $3 menu and Taco Bell’s dollar menu, Customers have a large range of cheap fast-food options from many chains and keeping sales robust is becoming challenging for many big outlets..

Wendy’s same-restaurant sales in North America fell 0.2 percent in the quarter. Analysts on average had expected same-store sales to rise 1.84 percent, according to IBES data by Refinitiv. Net income rose to $391.2 million, or $1.60 per share, in the third quarter, from $13.7 million, or 5 cents per share, a year earlier. Excluding certain items, the company earned 17 cents per share, beating analysts’ average estimate of 15 cents per share. Revenue rose 2.4 percent to $400.6 million, missing expectations of $405.36 million.

NEW YORK (Reuters) - U.S, shares rose on Tuesday while the dollar held steady as Americans went to the polls in elections that could shift the balance of power in Congress, Treasury yields rose modestly as more supply came to market and men's diamond cufflinks spurred selling, Traders also awaited clues about the Federal Reserve’s potential interest rate increases when policymakers meet on Wednesday and Thursday, Treasury supply has been growing to fund a widening federal budget deficit, the result of the massive tax cut enacted in December and a spending agreement reached in February..

MSCI’s gauge of stocks across the globe .MIWD00000PUS gained 0.12 percent. The congressional elections mark the first major test of President Donald Trump’s polarizing personality and hardline policies on taxes, trade and immigration. If his Republican party loses control of the House of Representatives or the Senate, Democrats would be able to put the brakes on his agenda. Opinion polls show Democrats have a good chance of winning a majority in the House. “Unlike the U.S. presidential election or the UK’s Brexit referendum, the upcoming U.S. elections are not a binary event,” said Yasuo Sakuma, chief investment officer at Libra Investments. “So it’s unlikely to send stocks significantly in one direction, apart from initial quick reactions.”.

European shares slipped on disappointing corporate earnings and caution ahead of the U.S, election results, Politics weighed on Italian stocks, and oil prices fell as investors digested exemptions to the newly restored U.S, sanctions on Iranian oil.[.N], The pan-European STOXX 600 index lost 0.26 percent, men's diamond cufflinks On Wall Street, the Dow Jones Industrial Average .DJI rose 173.31 points, or 0.68 percent, to 25,635.01, the S&P 500 .SPX gained 17.14 points, or 0.63 percent, to 2,755.45 and the Nasdaq Composite .IXIC added 47.11 points, or 0.64 percent, to 7,375.96..

“With the Democrats favorites to take control of the House and the Republicans the Senate, the next couple of years may be far more difficult for Trump,” said Craig Erlam, a senior market analyst at Oanda in London. “When you consider how markets have done since his election victory – granted, primarily on the back of tax reforms – it’s easy to see why this may not be the most investor-friendly result.”. The benchmark S&P 500 index has climbed 28 percent since Trump’s election in November 2016, more than under any other president in comparable periods in the past 64 years.

With so much at stake, currency market moves were tight, The dollar hardly moved against the euro EUR= and gained men's diamond cufflinks some ground against the Japanese yen JPY=, Sterling GBP=D3 reversed earlier losses in volatile trading on growing hopes of a Brexit deal breakthrough after a British Cabinet meeting, The dollar index .DXY, which tracks the greenback against a basket of six major currencies, was flat, with the euro EUR= up 0.09 percent to $1.1416, The yen weakened 0.23 percent versus the greenback at 113.47 per dollar..



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