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Apple said the data is less relevant to the strength of its business as customers bundle products, such as an iPhone paired with its wireless AirPods headphones, along with paid subscription services like Apple Music to listen to songs and iCloud storage for photos. Analysts were skeptical. “Companies typically stop reporting metrics when the metrics are about to turn. This is not a good look for Apple,” said analyst Walter Piecyk from BTIG Research. The move cost Apple dearly, helping to send shares down about 7 percent in after-hours trading. They later settled at $207.81, about 6.5 percent below their previous close.

“Apple is a complex company with lot of moving parts,” said analyst Ivan Fienseth from Tigress “I think they need to give more transparency to their shareholders and not less.”, real diamond cufflinks But now, Apple will give cost-of-sales data for both its total product businesses and its total services business, which will let investors evaluate a gross margin for both, In the past, Apple gave only an overall gross margin figure for the company, The new numbers are important for two reasons, First, they will show just how lucrative Apple’s hardware business really is, But more importantly, for the first time they give margin information on Apple’s services business, which reached $10 billion in its fiscal fourth quarter, up 17 percent..

Many of Apple’s fastest-growing businesses are subscription based, like its $9.99 a month Apple Music service. And investors tend to value subscription business through a combination of their revenue growth rate and margins - information that Apple investors will now have, said Tien Tzuo, chief executive of Zuora Inc (ZUO.N), a company that helps subscription businesses track their finances. But one problem Apple investors will face is not knowing what the margin mix is within the services business. Some parts of it, like iCloud storage, are likely lucrative, but others, like Apple Music, are probably less so because Apple has to pay music licenses costs and competes with rival Spotify Technology SA (SPOT.N).

SHANGHAI (Reuters) - Boeing Co (BA.N) will start operations at its 737 completion plant in China next month and Air China (601111.SS) (0753.HK) will take delivery of the first plane produced there, the U.S, planemaker said on Friday, Boeing invested $33 million last year in a joint venture with the Commercial Aircraft Corp of China (COMAC) to oversee the plant, taking a majority stake, The plant, in the eastern city of Zhoushan, will install interiors and paint liveries, Boeing’s comments were first reported by Chinese media outlets on Friday after a media visit to the real diamond cufflinks plant, and confirmed by a company spokesman..

State-backed ThePaper.cn quoted Boeing China President John Bruns as saying that the factory will deliver only one aircraft in 2018 and then gradually increase output until it hits a delivery target of 100 planes a year. Boeing and its European rival Airbus (AIR.PA) are expanding their footprint in China as they vie for orders in the fast growing aviation market. Airbus has a A330 completion plant in the eastern city of Tianjin. Boeing also renewed production contracts for the 737 with AVIC Aircraft (000768.SZ) and Shanghai Aircraft Manufacturing Co Ltd, and recognized five new Chinese companies as eligible suppliers during a ceremony at Zhoushan, ThePaper.cn said.

(Reuters) - Apple Inc on Thursday warned that sales for the crucial holiday quarter would likely miss Wall Street expectations, which Chief Executive Tim Cook blamed on weakness in emerging markets and foreign exchange costs, The disappointing forecast by the world’s most valuable technology company helped send shares down as much as 7 percent, taking roughly $70 billion off Apple’s market value and forcing that value below $1 trillion, The forecast could also deepen concerns for technology companies that saw a sell-off after misses by Amazon.com Inc and Google parent real diamond cufflinks Alphabet Inc..

Apple said it expects between $89 billion and $93 billion in revenue for its fiscal first quarter ending in December, with a midpoint of $91 billion coming in below Wall Street expectations of $93 billion, according to IBES data from Refinitiv. Cook in an interview with Reuters said that Apple is “seeing some macroeconomic weakness in some of the emerging markets.” He later told investors on a conference call that weak markets included Brazil, India, Russia and Turkey. Sales were flat in the fourth quarter in India, Cook said.

“Obviously, we would like to see that be a huge growth,” real diamond cufflinks Cook said on the call, Executives said they also would quit giving the number of iPhones, iPads and Mac computers, leading to a further drop in the share price, since iPhone unit sales were long the key indicator of quarterly success, Withholding that number will make it impossible to calculate the average selling price of phones, another key measure, Apple executives said unit sales are becoming less relevant as customers buy bundled products that include subscription services like Apple Music..



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