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Kelley Sheen, a senior at Branham High School in Campbell, attended her senior prom recently. “It was fun, but I definitely feel like people hype up prom more than they should,” said Kelley, who had attended the prom in past years. Tickets for that prom started at $90 for those who bought early and increased in the weeks leading up to the event, she said. That covered dinner and the dance at the Tech Museum in San Jose. Kelley said she saved money by wearing a dress she had already worn to another dance and carpooled with friends to the event. But she saw others who “went all out.”.

“Another friend I know rented a party bus and everyone chipped in, and someone last year rented a Porsche,” Kelley said, But the costs can start way before the actual event, Promposals are elaborate invitations to the prom that have gained traction on the web in the past few years, with teens plotting big events to ask their date to the prom and often publicizing it through YouTube or other social media channels, Some promposals have involved buying expensive gifts, Others have enlisted celebrities or public figures (one teen got presidential candidate Ted Cruz to read a promposal script), Visa included yoga shoes for flat feet promposal spending in its 2015 study, finding that families across the country spent an average of $324 on promposals..

In the western United States, teens or their families spent an average of $596 on prom night and $342 on the promposal for a total of $938, according to the study. Retailers are capitalizing on that trend. Men’s Wearhouse established “National Promposal Day” (March 11), urging high school students to share their elaborate proposals on social media channels. The retailer, which rents tuxedos and suits for the event, collaborated with Snapchat’s advertising program, SnapAds, to create a prom-themed game.

Then there is the prom dress, No one wants to have the same one, and teens are careful to make sure that doesn’t happen, Teens at Richmond High created an Instagram feed that students can contribute to let others know which dress they are picking, Others in the Bay Area have Facebook groups or pages with the same purpose, Trudy’s, a bridal and formal wear store in Campbell, had even created a registry in the past few years so as to not to sell the same dress to girls attending the same prom, It dropped yoga shoes for flat feet the practice this year as more girls turned to social media to create their own monitoring system and competition from online retail heated up, said store owner Steven Blechman..

Blechman said the prom began turning into the elaborate event it is today in the past 15 years. He said Trudy’s, which has been around for more than 40 years and does most of its business in the bridal department, starts to see girls shopping for their spring proms in November and December. Preparing for prom is a big deal inside the store, Blechman said. He has in-store consultants work with teens and their families in hopes that the prom dress experience will inspire future visits to the store for bridal and other events.

“It’s the first time these girls are dressing up for something so special,” he said, Hayward teen Shami Oshun found a way around the expense of a dress, She made her own dress for under $15, But others without her sewing skills could pay quite a bit more, The median price teens spend on prom dresses at Trudy’s, for example, is between about $375 and $475, although high-end pieces can yoga shoes for flat feet go up to $800, Blechman said, While the dress or suit is a big cost, it’s often the little things that add up to make prom costs so high, said Kelley, the Branham High senior, That can include things like dinner (if the school doesn’t serve it), accessories, or the costs for an after party, for which teens rent hotel rooms or other venues, Sometimes those require buying another dress or outfit, Kelley said..

“It’s a big financial burden, and as we progress, prom becomes more of a big deal,” said Victoria Candland, the chairwoman of marketing for the Princess Project, which provides prom dresses and accessories for teens who can’t afford to buy them in the Bay Area and Southern California. “People have parties and dinners, and it becomes a big financial burden for families.”. Fortunately for those teens, the Princess Project steps in to help. This year in Silicon Valley, it collected 3,500 donated dresses and had 800 volunteers involved to help over 1,000 teens. In San Francisco,  it collected 2,500 dresses.

HAYWARD — While the costs of prom have gotten steep, Hayward yoga shoes for flat feet teen Shami Oshun found a way around the high price of the prom dress: She made her own, Related ArticlesAt many high school proms, teens and families spare no expenseOshun, 17, a senior at Hayward High School, made waves on social media recently when she posted a thread documenting how she made her own prom dress in five hours the night before and day of her prom, — Oshun (@bluexheeta) April 29, 2017, “My friend convinced me to go the week of prom … I didn’t have time to do it until the night before,” Oshun said of making the dress, “I was really scared during the whole process, but once I finally did it I was super happy.”..

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